How AI Is Transforming SEO: The Impact of Tools Like ChatGPT and Gemini

Search engine optimizations (SEO) has long been a cornerstone of digital-marketing strategy: optimizing keywords, building backlinks, optimizing meta tags, improving site speed and user experience. But today, a thunderous wave is sweeping through the SEO world: artificial intelligence (AI). Search engines and discovery platforms are increasingly using AI to deliver more accurate, personalized, intent-driven results. […]